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Stories from the Field: IBM Planning Analytics & Pebble Beach

Pebble Beach, set in one of the finest natural settings imaginable, boasts incredible beauty just about everywhere you look, from the California coast, the wildlife and trails, to the historic golf courses curved up right to the ocean which holds Monterey Peninsula.

Date: 6 June, 2018

Pebble Beach, set in one of the finest natural settings imaginable, boasts incredible beauty just about everywhere you look, from the California coast, the wildlife and trails, to the historic golf courses curved up right to the ocean which holds Monterey Peninsula.

Pebble Beach have aimed to attract a new generation of younger and more tech savvy travellers and to create a more engaging and personalised journey. As the main cognitive solutions provider to the Pebble Beach Company, IBM joined forces to develop the official mobile app of Pebble Beach Resorts. Now this app would enable visitors to experience Pebble Beach as if they’re travelling with a local guide.

Though interaction is easy, the conversation tree is complex, considering many forms of requests and styles of question. Through machine learning, IBM Analytics’ understanding of the questions improves and can be mapped to the answer the user is looking for. Over time the teams are able to build a corpus of knowledge of the ways in which guests communicate.

Key to this understanding was using  IBM Planning Analytics to help Pebble Beach manage its retail operation with smarter and quicker data analysis. With IBM Planning Analytics, Pebble Beach has been able to capture a more accurate view of its retail operations and plan future merchandising decisions to enhance the shopping experience, reduce costs and generate increased sales. Without this step

IBM Analytics has then helped bring the office of finance into the cognitive era by allowing users to interact with data and analytics the way the human mind works. This comprehensive portfolio includes solutions for business intelligence, predictive analytics and decision management, performance management, and risk management.

IBM Planning Analytics takes you further—to help your business become more agile and prepared for whatever the future brings. Download our data sheet to get the full story on IBM Planning Analytics: https://enterprise-software.co.uk/resources/ibm-planning-analytics-data-sheet/